EGADE Business School » Academic Programs » Monterrey

Master in Marketing

Welcome

Marketing is an essential strategic element for business success. A Marketing leader knows how to recognize new opportunities and how to develop marketing strategies
and plans that can sustain the financial success of a firm.


Jorge M. Rocha, PhD
Director, Master in Marketing

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The Master in Marketing trains students to:

  • Identify high potential markets and market segments.
  • Generate and apply market research to better understand target consumer groups.
  • Develop strategies to launch and market new products and services.
  • Apply the appropriate tools to help establish a relationship with the client and generate customer loyalty.
  • Generate brand value that translates to an increased profit margin.

  • Program Location
    - Monterrey
  • Program Format
    - Full-time and Part-time
    - Trimesters
    Class Shedule: Monday through Friday 18:00 to 21:30 hours
  • Professional Experience
    Not required
  • Dual Degree
    Yes
  • International Study
    Yes

The Master in Marketing trains students to:

  • Identify high potential markets and segments.
  • Apply marketing research to capture consumer insights.
  • Develop commercial strategies to launch and market new products and services.
  • Create value that translates into an increased profit margin.
  • Build strong brands that properly communicate and deliver value to the target market.

This program is designed for professionals who wish to empower their businesses or hold a strategic position in the area of Marketing.

Courses

Part-time students can finish the Master in Marketing program in about 27 months (taking 2 courses per trimester). Full-time students can finish the degree in about 15 months (taking 4 courses per trimester).

The following courses are necessary in order to obtain the Master in Marketing degree:

Pre-requisites*
  • Statistics
  • Introduction to Financial Information for Decision Making

Foundational Courses**
  • Consumer Behavior
  • Marketing Intelligence
  • Pricing and Profit Strategies
  • Marketing Communication
  • Commercialization Strategies
  • Brands, Products, and Services: Innovation and Management
  • Sales and Negotiating

Elective Courses*
  • Elective I
  • Elective II
  • Elective III
  • Elective IV

Research Courses
  • Applied Marketing Project
  • Strategic Marketing Planning

Hallmark Courses (choose one)*
  • Corporate Policies, Ethics, and Corporate Social Responsibility
  • Leadership for Sustainable Development

*Pre-requisite courses can be accredited through an exam at the beginning of your first trimester.

**Elective courses can give you the possibility of obtaining a Concentration in one of the following areas:

  • 1. Branding and Communication
  • 2. Marketing Intelligence
  • 3. Service Management
  • 4. Strategy


The Master in Marketing degree helps students to attain a competitive edge in the development of merchandising strategies for:

  • Finding high-potential markets and market segments.
  • Generating and applying market intelligence to understand their target consumer.
  • Developing strategies to launch and market goods and services.
  • Applying the right tools to build client relations and foster loyalty to their company.
  • Generating brand value that will translate into high revenues.

When they complete the Master program, graduates fill top management, executive, or consulting positions in the following fields:

  • Domestic and international merchandising and marketing.
  • Design and implementation of market strategies.
  • Relational marketing and databases.
  • Brand and market planning.
  • Sales, procurement, and stocking.
  • Client service.
  • Account management and advertising agencies.







The faculty of the Master in Marketing program in Monterrey is comprised of professors holding a doctoral degree and actively engaged in marketing research, as well as marketing leaders in the industry.