Director: Dr. Carlos Scheel Mayenberger

Established: 2007

Objective

• • To design a systemic, techno-economic-social model supported by: information and communication technologies, modern innovation approaches, network-based economies, and economic principals of increasing value returns to create economic and social prosperity in emerging countries

Lines of Research

• • Regional Systems of Innovation
• • Clusters of Innovation and Competition
• • Networks of Techno-economical-social value
• • Impact of the Information Technologies on Economic Growth in the Social and Environmental Development of Emerging Countries

Collaboration with Research Groups

• • Jaime Parada, I2T2 (CIC) Monterrey, N.L., Mexico
• • David Gibson, IC2 Institute, University of Texas, USA
• • Leonardo Pineda, Universidad del Rosario, Colombia
• • Daniel Bretones, ESCEM, France
• • E. Williams, Cluster Navigators, New Zealand

Research Projects

• • Strategies of Mobilization of Resources towards Zones of Higher Value. Cases in Point: Textile Mills of Camel/Llama Hair and Cultivation of Quinoa (Bolivia).
• • Study of the Impact of Information Technologies on the Generation of a System of Resources (Economic, Social, Environmental). Case in Point: Agenda of the Information and Knowledge Society (Guatemala).
• • Conceptual Model for Regional Systems of Innovation, I2T2 (Monterrey, N.L., Mexico).
• • Organization of Production Chains of Innovation and Business Opportunity Identification. Case in Point: Cluster of Sustainable Housing (Mexico)
• • Formation of Research Communities for Latin America. International Bank of Development (Chile).
• • Integration of Innovation Cycles, Increasing Value Returns and Economic Networks for the Formation of Competition Centers

Alignment with Graduate Programs

• • Administrative Sciences
• • Ph.D. in Computer Science
• • Information Technology Administration
• • Administration
• • Telecommunications

Book Chapter

• • Castaño González, R. M. y Pérez Lozano, M. A. (2008). Building Bridges Across Educational Communities: World Class Practices in Higher Education, “Factors that Lead to the Success of a Virtual Team: Taking Advantage of Diversity Research in Progress”. Macmillan India Ltd.

Articles

• • Castaño González, R. M. (2009). “La nostalgia, la música y los consumidores”, El Financiero.
• • Castaño González, R. M. (2009). “Preparing for the Adoption of the New Arrival”, The Marketing Intelligence Review, Spain.
• • Castaño González, R. M. (2008). “De compras en la frontera”, Expansión.
• • Castaño González, R. M. (2008). “One-two marketing punch best for product launches, say Tulane researchers”, News, United States.
• • Quintanilla Domínguez, C. M., Pérez Lozano, M. A. and Castaño González, R. M. (2007). “Cross Border Shopping. Advances in Consumer Research”, United States
• • Castaño González, R. M. (2007). “Cuando llegan los nuevos”, Expansión.
• • Castaño González, R. M. (2007). “La tecnología y el consumidor”, El Financiero.
• • Castaño González, R. M. (2007). “ Managing Uncertainty in the Adoption of Really New Products: Temporal Distance and Mental Simulation”, Social Science Research Network, United States

Book Chapters

• • García de la Torre, C. A. (2007). Sustainability Management Issues in Latin America and Europe: a multi-stakeholder perspective. “Profile of the Mexican Consumer as Sustainable Consumer”. Revue CERALE, ESCP-EAP.

Articles

• • García de la Torre, C. A. (2009). “Instrumento de evaluación de Sustentabilidad y Responsabilidad social en PyMEs”, Administración y Organización.
• • García de la Torre, C. A. (2008). “La RSE como vocación natural de los sindicatos del noreste de México”, Revue Sciences de Gestion, Institut de Socio-Economie des Enterprise et des organisations.
• • García de la Torre, C. A. (2007). “Estudios sobre identidad y la cultura de las organizaciones en América Latina”, Cuadernos de Administración, Universidad del Valle.

Books

• • Husted Corregan, B. W. (2007). Organizations and the Sustainability Mosaic: Crafting Long-term Ecological and Societal Solutions. Edward Elgar Press.

Book Chapters

• • Husted Corregan, B. W. (2008). The Oxford Handbook of Corporate Social Responsibility. “Principals and Agents: Further Thoughts on the Friedmanite Critique of Corporate Social Responsibility”. Oxford University Press.

Book Chapters

• • Lozano Fernández, G. (2010). Socially Inclusive Business: Engaging the Poor through Market Initiatives in Iberoamerica, Ch.2: “Market Initiatives of Large Companies with Low Income Sectors”. Harvard Business Press.
• • Lozano Fernández, G. (2007). Business Solutions for the Global Poor: Creating Social and Economic Value. Ch.18: “Building New Business Value Chains with Low-Income Sectors in Latin America”. Ed. Jossey-Bass.

Articles

• • Lozano Fernández, G. (2009).”Faltan a IP normas para modelos sociales”, El Norte.
• • Lozano Fernández, G. (2009). “Reditúa la responsabilidad social”, Reforma.
• • Lozano Fernández, G. (2009). “Tiene auge sin consenso responsabilidad social”, Reforma.
• • Lozano Fernández, G. (2008). “Fomentan productos conciencia social”, El Norte.
• • Lozano Fernández, G. (2007). “Mexican Firms Answer Call to Give Back More”, Wall Street Journal.

Book Chapters

• • Melgar, Lourdes. “Energy Transition: A path towards sustainable development for Mexico”, Latin American Policy.
• • Melgar, Lourdes. (2009). “Diseñando el Post-Kioto: Cambio Climático, Energía, Oportunidades para México”, en Regulación Energética Contemporanea: Temas Selector. Editorial Porrúa, ITAM y Konrad Adenauer Stintfung
• • Melgar, Lourdes. (2008). “Los Yacimientos Transfronterizos de México”, en La Crisis del Petróleo en México. Foro Consultivo Científico y Tecnológico, ITESM, Club de Roma
• • González, Miguel Ángel and Melgar, Lourdes. (2008). “México, más allá de la Reforma Energética. Una solución práctica: Yacimientos Transfronterizos de Gas y Petróleo”, Cuadernos del Consejo Mexicano de Asuntos Internacionales
• • Melgar, Lourdes. (2008). “¿Negociando lo imposible? La diplomacia como respuesta a los retos de seguridad energética y soberanía de México”, en Cruzando Límites: México ante los desafíos de sus yacimientos transfronterizos.
• • Velasco, Enrique and Melgar, Lourdes. (2007). “Seguridad Energética: reflexión entorno a los retos y las alternativas” Foreign Affairs.

Articles

• • Melgar, Lourdes. (2009). “Retos Estructurales y de Mercado para el Financiamiento e Implementación de Programas de Energías Sostenibles y Cambio Climático”. Banco Interamericano de Desarrollo
• • Melgar, Lourdes. (2004). “Energy Security: A North American Approach”. The North American Forum on Integration NAFI-ITESM-COMEXI

• • Husted Corregan, B. W. (2009). “Strategic Corporate Social Responsibility and Value Creation: A Study of Multinational Enterprises in Mexico”, Management International Review.
• • Husted Corregan, B. W. (2009).The Adoption of Voluntary Environmental Management Programs in Mexico: First Movers as Institutional Entrepreneurs. Journal of Business Ethics.

• • Castaño González, R. M. and Quintanilla Domínguez, C. M. (2008) Cross Border Shopping: Family Narratives. Advances in Consumer Research.
• • Castaño González, R. M. (2008). Managing Consumer Uncertainty in the Adoption of New Products:Temporal Distance and Mental Simulation. Journal of Marketing Research.
• • Husted Corregan, B. W. (2008). “Toward a Model of Cross-Cultural Business Ethics: The Impact of Individualism and Collectivism on the Ethical Decision-Making Process”, Journal of Business Ethics.

• • García de la Torre, C. A. (2007). “Cross-National, Cross-Cultural Organizational”, Journal of International Management. Scopus.

Applied Research

• • Quintanilla Domínguez, C. M., Castaño González, R. M. and Rodríguez Garza, J. M. (2009). “Analysis of Brand Positioning in the Industry of Frozen Foods”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2009). “Comportamiento del consumidor mexicano: sus reacciones ante situaciones de estrés.” Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Quintanilla Domínguez, C. M., Castaño González, R. M. and Rodríguez Garza, J. M. (2009). “Cultural Differences in the Perception of Brands”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2009). “Microcréditos: Entendiendo las motivaciones, percepciones y actitudes de consumidores de la base de la pirámide”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment
• • Castaño González, R. M. and Quintanilla Domínguez, C. M. (2008). “Proyecto E-Tech”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. and Quintanilla Domínguez, C. M. (2008). “Proyecto Stack-It”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2008). “Society Signatures Coffees”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: SIEMENS.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia SIEMENS”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: SIEMENS.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia UNE EPM Telecomunicaciones”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: UNE EPM Telecomunicaciones.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia URBI”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: URBI.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Volkswagen México”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Volkswagen México.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para Kentucky Fried Chicken México”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Kentucky Fried Chicken México.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para La Huerta”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: La Huerta.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para la marca ACROS”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: ACROS.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para la marca Kitchen Aid de Whirlpool”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Kitchen Aid de Whirlpool.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para la marca Maytag”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Maytag.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para la marca Whirlpool”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Whirlpool.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Pastelería Lolita”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Pastelería Lolita.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Perfumería Ultra”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Perfumería Ultra.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Plant Health Care de México”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Plant Health Care de México.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Nutrisa”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Nutrisa.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Huevo Industrializado”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia para Continental Best”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Continental Best.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia ITESM Puerto Veracruz”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia NEXTEL”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: NEXTEL.
• • Castaño González, R. M. and Rocha González, J. M. (2008). “Características ambientales de los establecimientos que influyen en el consumo de café”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. and Rocha González, J. M. (2008). “Investigación para el desarrollo de un café literario”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. and Rocha González, J. M. (2008). “Investigación sobre el tema café-cigarro”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. and Rocha González, J. M. (2008). “Lealtad del consumidor de café generada por el empleado”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. and Rocha González, J. M. (2008). “Productos complementarios en el consumo de café”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Academia de Belleza Betzabé”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Belleza Betzabé.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Agro Fresh Inc.” Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Agro Fresh Inc.
• • Castaño González, R. M. (2008). ”Plan de mercadotecnia BARCEL”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: BARCEL.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Buckingham”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Buckingham.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia Camiones International”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Camiones International.
• • Castaño González, R. M. (2008). “Plan de mercadotecnia CR BARD INC.” Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: CR BARD Inc.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia DILTEX”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: DILTEX.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia Eli Lilly”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Eli Lilly.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia Nutrición 2000”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia para FARMEDIC”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: FARMEDIC.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia para Jugos del Valle”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Jugos del Valle.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia PRAXAIR”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: PRAXAIR.
• • Castaño González, R. M. (2007). “Plan de mercadotecnia XLINE Uniformes y Bordados”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: XLINE Uniformes y Bordados.
• • Castaño González, R. M. (2007). “Proyecto Construcciones Mabasa”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report for: Mabasa.

Applied Research

• • García de la Torre, C. A. (2009). “Proyecto Siscomak”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Prueba de Admisión a Estudios de Postgrado, PAEP, análisis de los atributos deseados en una prueba de admisión y su importancia relativa”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Propuesta de mejora para aumentar utilidades de Radio 620 Durango”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Neourmarketing, An innovative Approach to Understanding Consumer Behavior and Brands”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Estudio potencial para la apertura de un Centro de Capacitación para Bomberos (Industria Privada)”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Análisis del potencial de mercado para establecer la apertura de nuevas sucursales en México de SEMEX”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out for: SEMEX.
• • García de la Torre, C. A. (2009). “Diseño de una Estrategia Promocional para un Nuevo Segmento de Mercado Programa MBA-Full Time, EGADE Business School, Monterrey”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Headways Media, Evaluation of the Online Marketing Market in Mexico and Planning of the Market Entry”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Hilti Mexicana en el 2009: Mejora para crecer”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Homex, Great Place to Work?” Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • García de la Torre, C. A. (2009). “Identificación del segmento meta del producto "Cocina de Hacienda"”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Penetración de Champagne Philipponnat al mercado de Monterrey”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Picadillas, Empanadas Estilo Argentino”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2009). “Telefonía OXXO Nuevo Laredo”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Weissner Publicidad y Mercadotecnia”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Plan de mercadotecnia para la captación de alumnos en la UTSOE”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Plan de mercadotecnia para el cable de la construcción Indiana, enfocado a los electricistas, en la ciudad de Monterrey”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Fundamentos para la estrategia de mercadotecnia en MC Bordados”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Motivos latentes de compra de autos premium – Volvo”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Estudio potencial de mercado para la apertura de un centro de capacitación para bomberos en México”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Estrategia de marca para el detergente "ARCOIRIS"”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Estudio de factibilidad para establecer una nueva pastelería en la zona metropolitana de Monterrey”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Determinación del mercado meta en Latinoamérica y Estados Unidos para el indicador digital CR-2K”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Análisis de las causas del descenso de anunciantes en la revista B + >”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Brand Equity Health Check Procter & Gamble. Downy-Monterrey Región Nielsen 2”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Impaktoz: Aplicación del Bluetooth, una nueva herramienta electrónica como medio en la mercadotecnia de proximidad”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Introducción de Equipos de Purificación en el área empresarial para substituir Garrafones de Agua”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Introducción Proyecto Final de Mercadotecnia en crédito Sí te escuchamos”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Proyecto Lala: eficiencia de activos de refrigeración”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Teoría del negocio editorial universitario para la implementación de planes estratégicos de mercadotecnia”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2008). “Transportes HUMAR”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Barreras comerciales de telefonía IP en el sector residencial de Monterrey”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment.
• • García de la Torre, C. A. (2007). “Barreras Construmex”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Estrategia de Marca en las PyMEs: El caso Zafiro Handbags”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Estudio de factibilidad de la creación de un SPA-Centro de Temazcal en la ciudad de Oaxaca”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Farmacias Similares. Center for Research on Globalization: Integration of Local Consumption in a Global Environment”. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Internet Industry Sectors Study”. Center for Humanism and Management in Organizations: The Sociocultural Dinension”. Technical report for: Institut für Internet-Marketing.
• • García de la Torre, C. A. (2007). “Ite. Instituto Técnico de Monterrey. Preparatorias técnicas para jóvenes de bajos recursos”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Kenworth: Introducción de nuevo modelo de tractocamión al mercado mexicano”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “La industria de los videojuegos. Apertura de un nuevo concepto de Negocio”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “La sustentabilidad como diferenciador en terrenos campestres: el caso de la familia García”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Las ventas de aluminio desde México a Estados Unidos”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Maraga Power: Posicionamiento de una nueva marca”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Modelo de planeación y administración de recursos para una empresa de consultoría”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Movistar BOP. Center for Research on Globalization: Integration of Local Consumption in a Global Environment”. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Office Depot”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Plan de Inversión Educativa PIE”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Posicionamiento de alarmas Nuevo León y factibilidad de una posible expansión de la empresa”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Push Hand Wash”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Rancho Misión de San Miguel Arcángel”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Recuperación del mercado de barras”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Uso de las herramientas mercadológicas para medir la aceptación, percepción y posicionamiento de la iniciativa de negocio de diseño y arte en joyas con la marca BOATO”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.
• • García de la Torre, C. A. (2007). “Tea House”. Center for Research on Globalization: Integration of Local Consumption in a Global Environment. Technical report carried out by students with the support of Dr. Consuelo Adelaida García de la Torre.

Cases

• • Lozano Fernández, G. Buendía Espinosa, A. Layrisse Villamizar, F. A. (2010) Instituto poblano de adaptación, A.C., (IPODERAC) Hacia una sustentabilidad financiera. Libro del ESADE.

Applied Research

• • Lozano Fernández, G. (2010). “Aliados con un mismo fin: Desarrollo de un portal para agregación de demanda de Pymes”. Center for Research on Globalización: Integration of Local Consumption in a Global Environment.
• • Lozano Fernández, G. (2010). “Aplicación de MLM (Multi Level Marketing) en el deporte”. Center for Research on Globalización: Integration of Local Consumption in a Global Environment.
• • Lozano Fernández, G. (2010). “Desarrollo de Mercado para Geoaventura”. Center for Research on Globalización: Integration of Local Consumption in a Global Environment.
• • Lozano Fernández, G. (2010). “Implementación de Cognos Business intelligence”. Center for Research on Globalización: Integration of Local Consumption in a Global Environment.
• • Lozano Fernández, G. (2008). “Análisis de industria e indicadores de desempeño”. Center for Research on Globalización: Integration of Local Consumption in a Global Environment. Technical report for: “Presentation of actual case (Apizano), análisis de industria e indicadores de desempeño”. Business solutions for poverty in strategic association with Nancy Barry y Asociados (NBA) Harvard, MIT, KSG y Fletcher.
• • Lozano Fernández, G. (2008). “Reporte Técnico en temas de Productos y Servicios (Microfinanzas)”. Center for Research on Globalización: Integration of Local Consumption in a Global Environment. Technical report for: Presentation of actual case (Bimbo-Fincomun, Patrimonio Hoy, Ban Regio), análisis de industria e indicadores de desempeño. Business solutions for poverty in strategic association with Nancy Barry y Asociados (NBA) Harvard, MIT, KSG, Fletcher.
• • Lozano Fernández, G. (2008). Reporte Técnico en temas de Redes Empresariales. Center for Research on Globalización: Integration of Local Consumption in a Global Environment. Technical report for: Presentation of actual case (Ignia), análisis de industria (Educación, Agua, Energía y Salud) e indicadores de desempeño. Business solutions for poverty in strategic association with Nancy Barry y Asociados (NBA) Harvard, MIT, KSG y Fletcher.
• • Lozano Fernández, G. (2008). Technical Report on topics in Distribution Systems. Center for Research on Globalización: Integration of Local Consumption in a Global Environment. Technical report for: Presentation of actual cases (Construrama, Comex y Gruma), análisis de industria e indicadores de desempeño.

Cases

• • Melgar, Lourdes. “A North American Approach to Energy Security: The case of two G8 countries and an emerging economy”, Focal Poin.