Ph.D. in Marketing, Tulane University, USA

M.B.A. with a Specialization in Marketing, Tulane University, USA

Master in International Communicación, Tecnológico de Monterrey Campus Monterrey, Mexico

Bachelor in Business Administration, Tecnológico de Monterrey Campus Monterrey, Mexico

Dr. Pérez is a professor and researcher in the areas of Product Development, Branding, Consumer Analysis and Intercultural Marketing.

Dr. Pérez teaches at EGADE Business School, both in the Master in Marketing and Ph.D programs. She has been a visiting professor at the Hankamer School of Business at Baylor University in the USA and at the University of Southern Denmark, Odense, in Denmark.

Dr. Pérez participates as researcher in the Chair Glocalization: Integrating the Latin American Consumer in a Global Environment. She has published in the Journal of Product and Brand Management, in Qualitative Market Research, in the Journal of Neuroscience, Psychology, and Economics, and in the memories of numerous international conferences. She has acted as reviewer for the Journal of International Marketing, for INNOVAR Journal of Administrative and Social Sciences, and for international conferences such as ACR, BALAS, ACACIA and CCT.

She has been a marketing research consultant and has held positions in the marketing departments of Procter &Gamble, Compañía Industrial de Plásticos, Johnson & Johnson and Cargill Foods.