Ph. D., University of Florida, USA

Post-Doctoral Bridge to Business Program Management

Tulane University, USA

Master of Arts, University of Florida, USA

Bachelor in Human Relations, Universidad de Monterrey, Mexico

Dr. Rocha specializes in organizational behavior, research methods, analysis of customer and consumer behavior, and social and political anthropology.

He is a full-time professor in the area of marketing at the EGADE Business School. He teaches Philosophy and the Scientific Method, Analysis of Social Networks, and Research Seminar in the Ph.D. in Administrative Sciences; in the Master in Marketing he teaches Consumer Behavior.

He is a member of several academic associations, including: the Internacional Network for Network Analysis, the Society for Cross-Cultural Research, the American Anthropological Association, and the Society for Anthropological Science, of which he is a founding member. He has given conferences in diverse institutions in the United States, Mexico and Peru.